The latest Canadian Press-Harris/Decima survey asked about the upcoming federal budget
According to Senior Vice-President Doug Anderson; “In advance of the federal budget, the public atmosphere appears to be fairly benign. Canadians have maintained a neutral to positive assessment of the handling of the country’s finances. They are looking for the deficit to be tackled, but tackled over a number of years. One challenge for the government at this point is that while Canadians claim to want spending reduced overall, they simultaneously will identify a number of policy areas where they would prefer spending be increased. “
La confiance des consommateurs canadiens affiche une hausse en ce début d’année 2012. L’indice est maintenant de 75,3, alors qu’il était de 72,6 en novembre.
According to Senior Vice-President Doug Anderson “Recognizing that the devil will almost certainly be in the details, the notion put forward by NDP leadership candidate Nathan Cullen that the NDP allow its local riding associations to decide whether to run a joint candidate with the Liberal Party appears to have some basic degree attraction for some Canadian voters. Our question forced Canadian voters to assume that a joint NDP-Liberal candidate would end up being offered in their own riding. Within that context, more Canadians claim they would vote for that joint NDP-Liberal candidate than for any other party’s candidate.”
Consumer confidence is up in Canada to start 2012. Today, the index stands at
75.3, compared to 72.6 in November.
À l’échelle nationale, le Parti conservateur mène par 3 points. Depuis les deux dernières semaines, le Parti conservateur obtient 31 % des appuis, le NPD 28 %, le Parti libéral 24 %, le Bloc Québécois 8 % et le Parti vert 7 %.
According to Senior Vice-President Richard Leigh Bennett:
“While it appears there is some disagreement over whether this is a good idea or not, Approximately one-third of Canadians support the idea that single game sports betting should be allowed in Canada. Nationally, 35% agree with the idea single game sports betting should be allowed, while one in four (25%) said they were neither in favour of it nor against it.
The latest Canadian Press/Harris Decima survey asked about Canada-China relations
According to Senior Vice-President Doug Anderson “Canadians are clearly inclined to think differently about Chinese investment in Canada depending upon the circumstances described. The more that investment is adding something to the Canadian economy that would otherwise not exist, the more decidedly the leaning towards feeling it is good for Canada. If it ever was the case that Canadians had a single default mindset towards any type of Chinese investment in Canada, it is clearly not the case today. The data shows Canadians will judge each situation based upon its own merits.”
Le dernier sondage La Presse Canadienne-Harris/Décima portait sur le Super Bowl.
Selon Doug Anderson, vice-président principal de Harris/Décima : « Comme on peut s’y attendre, la plupart des Canadiens qui ont l’intention de regarder le Super Bowl ont également hâte de regarder les publicités à grand déploiement, qui sont désormais un volet extrêmement populaire de l’événement. Il importe de noter que les données actuelles révèlent qu’un Canadien sur cinq dit ne pas avoir l’intention de regarder le match, mais espère TOUT DE MÊME voir les publicités. Y a-t-il un autre événement dans le monde où les publicités des commanditaires ont la capacité de générer un tel intérêt? En d’autres mots, même si le nombre de téléspectateurs qui regarderont le match du Super Bowl est très élevé, le nombre de personnes qui finiront par voir les publicités sera vraisemblablement encore plus élevé. Ainsi, l’achat de publicités possède une valeur potentielle bien plus grande que les parts d’audience qu’apporte le diffuseur. »
According to Senior Vice-President Doug Anderson “As might be expected, most Canadians who intend to watch the Super Bowl are also looking forward to watching the high-production ads that have become an extremely popular part of the event. What is particularly interesting is that we now find one in five Canadians saying they don’t intend to watch the game, but they DO hope to see the ads. For what other event on the planet can it be said that the sponsor advertising has such an ability to generate interest? It means that as large an audience as will actually tune in to the Super Bowl game, the number of people who will actually end up seeing the advertising will likely be far greater. That makes the media buy potentially much more valuable than the audience share the broadcaster delivers.”