Press Releases

Casual dining restaurant means family-friendly to most Canadians

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The latest Harris/Decima research shows that most Canadians expect casual dining restaurants to be family-friendly. This includes an environment in which kids are welcome and where amenities such as highchairs and change tables in the washrooms are available. Overall, one-third of all those surveyed say they typically take kids to a casual dining restaurant. There is a greater prevalence in each Quebec, Ontario, and Alberta to do this than there is in the Atlantic region. One-in-two Canadians say they often/sometimes select a particular casual dining restaurant because it is known for being family-friendly and three-quarters say they have rarely or never avoided a particular restaurant because it was known for being family-friendly.

 

Super Bowl’s Reach Extends beyond Usual Fan Base

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Just fewer than three in ten are either avid fans or occasional followers of NFL football. Nationally, 8% say they are avid fans of the game, while 20% say they are occasional followers. Seven in ten (72%) say they are not really interested in NFL football.

Residents of Manitoba and Saskatchewan, Alberta, and men are most likely to be avid fans, or occasional followers, of NFL football.

 

What does 2013 hold for the auto industry in Canada?

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With the Detroit auto show this week (yes, despite the strong presence of Los Angeles, New York, Toronto and Chicago as showcases for new models, Detroit still seems to be the emotional kick-off of the new automotive year) what signals do we see that provide insights into what lies ahead in Canada?

 

Le mouvement Idle No More a moins d’impact que prévu

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Selon Allan Gregg, président de Harris/Décima :

« En dépit de l’immense attention que les médias ont accordée au mouvement Idle No More au cours du dernier mois, à peine le quart des Canadiens allèguent à la fois connaître la cause et les objectifs du mouvement et y être sympathiques. Je suppose que les organisateurs du mouvement sont surtout déçus de ne pas avoir réussi à capter l’attention ou à frapper l’imaginaire d’électeurs clés comme les Québécois et les jeunes. En revanche, ces résultats démontrent que plus les gens connaîtront la cause et ses objectifs, plus ils y seront sympathiques. Ce constat me laisse croire que si Idle No More continue de renforcer sa notoriété et que la population comprend mieux les enjeux, son influence ne pourra que s’accroître. »

 

Impact of Idle No More Movement Less than Expected

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According to Allan Gregg, Chair of Harris-Decima:

“Notwithstanding the tremendous press attention the Idle No More movement has received over the last month, only one-quarter of Canadians report that they are both familiar and sympathetic to their goals and aims. I would guess what would be most disappointing to organizers of the movement is that they have not been able to capture the attention or imagination of key constituencies like Quebeckers and young people. On the other side of the equation, these results show that the more familiar individuals are with their goals and aims, the more sympathetic they will be. This suggests to me that if Idle No More can continue to raise their profile and understanding of what they stand for, their influence can only grow.”
 

La grande majorité des fervents amateurs de hockey disent qu’ils continueront à regarder le hockey de la LNH

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Un peu plus de trois répondants sur dix affirment que le hockey de la LNH leur a manqué. À l’échelle nationale, 32 % d’entre eux disent que le hockey de la LNH leur a beaucoup manqué (12 %) ou un peu manqué (20 %). Deux répondants sur trois (67 %) affirment que le hockey de la LNH ne leur a pas manqué. Parmi ceux qui se qualifient de fervents amateurs du hockey de la LNH (16 % de l’échantillon total), six répondants sur dix (62 %) disent que le hockey de la LNH leur a beaucoup manqué, tandis que 30 % d’entre eux disent que le hockey de la LNH leur a « un peu » manqué. La moitié de ceux qui disent suivre le hockey de la LNH à l’occasion (28 % de l’échantillon) disent qu’il leur a manqué beaucoup ou un peu.

 

Strong Majority of Avid Fans Say They’ll Keep Watching NHL Hockey

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Just over three in ten say they missed NHL hockey. Nationally, 32% say they missed NHL hockey a lot (12%) or a little (20%). Two in three (67%) say they did not miss NHL hockey. Six in ten (62%) of those who describe themselves as avid fans of NHL hockey (16% of the total sample) say they missed NHL hockey a lot, while a further 30% say they missed NHL hockey ‘a little’. Half of those who say they are occasional followers of NHL hockey (28% of the sample) say they either missed NHL hockey a lot or a little.

 

Trudeau Continues to Draw Support from Across Political Spectrum

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More than four in ten (42%) indicate they would be certain (15%) or likely (27%) to vote Liberal in the next election if Justin Trudeau were leader. Mr. Trudeau enjoys strong support in Atlantic Canada (60% certain or likely to vote Liberal), Quebec (48%), Ontario (41%) and BC (43%). Even on the Prairies, 30% of those in Alberta, and 32% of those in Manitoba and Saskatchewan say they would be certain or likely to vote Liberal in the next election if Mr. Trudeau were leader. Mr. Trudeau enjoys even support across both urban and rural areas with 42% of those in a Census Metropolitan Area (CMA) saying they’d be certain or likely to vote Liberal and 44% of those in non-CMA’s answering in kind. Mr. Trudeau’s support has risen over time. In June, 33% said they would be certain or likely to vote Liberal in the next election if he were leader, while in September this number was 36%.

 

“Discover Your Canada” tax credit would benefit Canada’s travel sector

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The latest Canadian Press-Harris/Decima survey shows strong support for a private member’s bill that would provide tax incentives for Canadians travelling within Canada. Research also suggests that, should it be implemented, the “Discover Your Canada Act” has the potential to sway Canadian travellers’ consideration toward destinations inside Canada instead of those further abroad.

“Discover Your Canada” tax credit would benefit Canada’s travel sector

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The latest Canadian Press-Harris/Decima survey shows strong support for a private member’s bill that would provide tax incentives for Canadians travelling within Canada. Research also suggests that, should it be implemented, the “Discover Your Canada Act” has the potential to sway Canadian travellers’consideration toward destinations inside Canada instead of those further abroad.