Harris/Decima's Concept Screening solutions help you to quickly and cost-effectively test a large number of new product ideas and identify which few concepts are worthy of further evaluation and development. We answer such questions as:
Our concept research experts work seamlessly with researchers who specialize in your industry to provide high level consultation and rigorous quality control in getting correct answers quickly. Once research is completed, we evaluate results in two ways:
We also provide individual concept scorecards, which reveal the strengths and weaknesses of each new product idea and can often times guide next-stage concept refinement research.