Performance Research

The Harris/Decima Brand Performance practice assists clients with understanding how reputation can be used as a driving force toward desired business outcomes amongst a myriad of stakeholder groups.

Our comprehensive solutions offering includes:

  • Assessment of organizational infrastructure and readiness to proactively manage reputation
  • Development and execution of custom reputation measurement instruments and models — Action planning for improving or developing communication and program strategies, content, and tactics
  • Consultation and training for ongoing reputation management


Why Harris/Decima

  • Cutting edge expertise in all areas of brand and company management
  • Brand and Communications, Reputation Management, and Stakeholder Relations
  • Single-minded focus on understanding and strengthening bonds
  • With all brand stakeholders: Consumers, customers, influencers, C-Suite, employees, the financial community
  • Industry and subject-matter defining point of view on Reputation Measurement and Management with hands-on, pragmatic consulting capability
  • 30 years of experience defining and improving reputation measurement
  • With proprietary analytic and modeling tools
  • Global reach, approach, and framework