Two Powerful Tools. One Succinct Data Source.

Harris/Decima has housed two of our flagship surveys – Multi-Screen Engagement and EquiTrend® – into one comprehensive audience targeting-tool that overlays brand engagement data with media fit measures.

• Multi-Screen Engagement (MSE)
  Measures media consumption and key program engagement metrics to report on traditional and online TV viewership, audience quality, and entertainment fit.
   
• EquiTrend®
  Quantifies and compares a brand’s power based on four key measures: Equity, Connection, Commitment, and Energy.

The merging of these two data-rich studies captures a wealth of knowledge beyond just who is viewing a program – to report on how engaging they find each program – where they discuss the program – and which products, brands, and services appeal to them.

Using MediaAmp^SM Data to Target YOUR Audience

This new solution combines data on television programming with the same level of information about brand preferences and loyalty to target key audiences. This approach can be used to speak directly to your most engaged audience, your less engaged consumers, or even your competitor’s wavering base by knowing precisely which programs those consumers will be watching.

Integrating MSE measures with EquiTrend® data thereby drives increased sales and a higher ROI for buyers and sellers of advertising by connecting program viewership with brand equity – and by connecting advertisers with the program advocators who are likely to be more receptive to their message.