The idea was simple: to explore in-depth how Canadians feel about contemporary issues and to chronicle changes in those opinions over the longer term. The study ran continuously for almost 15 years.

Today, a reinvigorated Harris/Decima is the fastest growing company in the Canadian research industry, and the company has re-launched the Quarterly, with the same commitment to depth, quality, and client service. 

The product is led by Bruce Anderson, President, who has more than 20 years experience as one of Canada’s leading pollsters. The core methodology remains the same as in the past, to ensure a high level of confidence in examining trends over time. 

Each quarter, in March, June, September, and December, Harris/Decima interviews a random national sample of 2000 adult Canadians.

Among the subjects covered regularly in the Quarterly are the following:

• Assessments of the direction of the country
• Assessments of the health of the economy
• Assessments of the federal government 
  (general and 10 specific areas)
• Assessments of BC, Alberta, Ontario and Quebec 
  provincial governments
• Reputation of major industrial sectors 
  (banks, telecom, oil and gas, etc.)
• Current policy and regulatory issues