According to Senior Vice-President Jeff Walker; "Like never before, Canadian politics is fracturing into a series of 5 discrete regional patterns, where the dynamics of voter affinity diverge across regions at the same moment in time. Nationally, the numbers appear to be quite stable, but in key battlegrounds of Quebec, Ontario, and BC, the Conservatives are losing crucial political ground to the Liberals and NDP. Gaining votes matters most where parties can increase their number of seats, and the Liberals are gaining where they need seats, whereas the Conservatives are not.